A monthly edit of what’s caught our attention — music, colour, clothes, travel, instinct, nostalgia and the strange little things making life feel electric again. Less noise for the sake of it, more things worth feeling something about.
Legacy, Legs & Long Sleeves
A Little Bit of Her. A Little Bit of Me.
Hi, I'm Alicia.
For those who are new here, I thought I'd properly introduce myself.
I'm the founder and designer behind Greatfool, but before any of that, I'm a mum, a creator, and someone who has spent more than 25 years working in textiles and fashion.
Textiles has always been part of my story.
My mum had her own fashion label throughout the 1980s and 1990s. I grew up around fabrics, production, creativity and conversations about building something from nothing. Looking back now, I realise she taught me far more than how to make clothes.
She taught me how to trust my instincts. How to back myself. How to keep going when things get hard. How to create something meaningful.
Next week is the anniversary of her passing.
It's a date that always makes me reflective.
The truth is, Greatfool exists because of her.
When Mum died, I couldn't shake the feeling that someone so important shouldn't simply disappear. The lessons she taught me, the creativity she passed on and the courage she carried deserved somewhere to continue living.
So I poured all of that into this brand.
Over the years I've travelled to alot sourcing fabrics and inspiration, wandered the streets of dreaming up collections, sat through countless production meetings, packed orders from my dining table, celebrated wins, survived setbacks and kept showing up because I genuinely love creating.
And after all these years, I still get excited about a new fabric, a great fit, a colour combination or an idea scribbled down in the notes section of my phone.
These days, one of my greatest joys is watching my own daughters grow up around the business. They come up with ideas, create things of their own and remind me so much of the women who came before them.
It makes me realise that maybe that's what all of this is really about.
Not just clothes.
Connection.
Legacy.
Passing something forward.
If you've ever bought a piece from Greatfool, thank you.
You may think you're simply buying a pair of pants, a sweater or a dress, but you're supporting a small family business built on decades of experience, creativity and a whole lot of heart.
And over the next week or so, if you happen to be wearing your Greatfool, I hope it feels like an extra special hug from us.
A reminder that there are real people behind the label.
A reminder that every piece has been created with intention and care.
And a reminder that the things we create, the things we share and the people we love don't disappear when they're gone.
They live on through us.
A little bit of her.
A little bit of me.
And now, a little bit of you too.
Around The Studio
A quick little update from Greatfool HQ.
The next delivery of Midnight Bleu 24/7 Pants is due to arrive in late July / early August. Thank you for your patience while we've worked on bringing this colour back. We know many of you have been waiting.
We've also taken the plunge and moved forward with an entirely new pant shape. It's been a long time in development and we're getting closer to sharing it with you. I genuinely can't wait for you to see what we've been working on.
And because winter has properly settled in, we've pulled together a little edit of our favourite cold-weather companions.
Think:
• Merino Sweet Bread Skivvies • Pine Shadow Tights
• Snow White Tights
Greatfool·PO BOX 28, Park Orchards VIC 3114, Australia
